THIRD WAY

CONSCIOUS INNOVATION

We design communications and technological experiences that extend our cognitive reach and bolster the vitality of our existence.

 

"Problems cannot be solved by the same level of thinking that created them."
Albert Einstein

ADVANCED TECHNOLOGIES

Through the combination of creative storytelling, neuroscience, and technology, we communicate the value and potential of innovations that promote harmony between people, commerce, and planet. We help the world's greatest innovations get heard and gain traction. 

CULTURES OF INNOVATION

Culture refers to the perspective, beliefs, and lifestyle of a particular group of people, whether they be in a family, city, or brand. Culture is a reflection of your vision and values. We help develop and sustain cultures of innovation that will advance the evolution of humanity.

“You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”

Buckminster Fuller

Fighting against anything does not beget peace. "A war against a war is still a war." Resolving only to demeaning and criticizing what is will never suffice. Rather, we must inspire the masses through new ways of thinking and viewing the world.

It is upon us to create new solutions and ways that are easier and more compelling than the comfort and habit of the norm. We must foster cultures of innovation, where innovators and challengers of the status quo can thrive. 

OUR PURPOSE

Our purpose is to design and promote technologies that bolster the vitality of humanity and our planet. 

INNOVATION

We develop innovative methods for analyzing, valuing, and designing technology and cultures that promote harmony between people, commerce, and planet.

QUESTIONS

We ask provocative questions that bolster the imagination, break through barriers, unearth root causes, and work to incite a cognitive shift.

CONVERSATION

We are continuing the evolution of conversation such that we are able to facilitate deeper, more engaged, interdependent social relationships.

"Humanity’s greatest advances are not in its discoveries,
but in how those discoveries are applied to reduce inequity."

Bill Gates

We design communications and technological experiences that extend our cognitive reach and bolster the harmony and vitality of our existence.

EVENTS & DISCUSSIONS

We host Events and Discussion, both online and at venues, for influencers in technology and culture in an effort to bolster awareness and facilitate cultures of innovation that benefit humanity and our planet. 

DEEP LEARNING

Bot platforms and AI have the ability to greatly elevate the effectiveness of our education systems. Interactive design allows us to facilitate conversations and influence cognition like never before. Through innovative technologies, we are able to learn faster and more effectively than ever before. 

EXPERIENCE DESIGN

Werner Herzog posits that, while facts are important, “they do not illuminate”. Facts and information alone do not facilitate a cognitive shift or behavioral change. We must move people through experiences that bring about a "visceral awareness". 

THINK TANK

Third Way serves as a Think Tank for discussing the design of new methods for analyzing, valuing, and designing technology and cultures that bolster the vitality of humans and our planet.

THIRD WAY THOUGHT

Third Way Thought is a holistic method of analyzing, valuing, and designing technology and cultures that works to bolster the vitality of people and planet.

Do you an innovative project, idea, or venture that promotes harmony between people, commerce, and planet?  We'd love to connect with you and explore the possibilities.